

Varje steg jag tog för att landa en ny kund
💡En sann historia om alla steg jag tog för att få en enda ny kund – och hur mycket arbete, tålamod och uthållighet som kan krävdes.
Men det lärde mig också att det är mycket tids effektivare att behålla sina nuvarande kunder än att ständigt jaga nya. Så ta hand om dem du redan har.


The Swedish Nature and Light Advantage for Employer Branding
How Sweden’s Light and Nature Help Build a Strong Employer Brand

Why Making a 3D Animated Sketch of Your Film Is a Game-Changer
With the help of previsualization, we found ways to save money and still have nough to build our sets the way we wanted.“Fix it in post” Fix it in pre” (previsualization).

Every Step I Took to Land One New Client
💡 This is a true story about all the steps I took just to get one new client — and it shows how much work, patience, and perseverance it can take to land a single client.
But it also taught me an important lesson: it’s much more effective to keep your current clients than to constantly chase new ones. So take care of the ones you already have.



Clients & Agencies: Save Money by Sharing Project Files
💡 Want to cut production costs without cutting quality? Start sharing project files between creators, agencies, and in-house teams — and only pay top rates where it counts most.

I Didn’t Get the Gig - So I Asked Why. Not the Answer I Expected
I Didn’t Get the Gig - So I Asked Why. Not the Answer I Expected

How Art Directors and Copywriters Can Cut Film Production Costs Without Killing the Concept
5 Questions to Help You Cut Film Production Costs
Why (the Mona Lisa Proves) Constraints Make Better Concepts


How to Find Quotes Fast in Long Interviews with ChatGPT + Premiere Pro⌛🎞️
Learn how to streamline the editing of long interviews by combining Premiere Pro’s transcribe feature with ChatGPT.

The Most Important Meeting (PPM) & My Personal Checklist 📔🎥
Discover the importance of Pre-Production Meetings (PPM) in film projects. Learn how to align your team and avoid mistakes.

A Client Calendar That Brings Success Every Year! 📅🖋️
Discover how maintaining a simple client calendar can help freelancers avoid slow months, keep clients, and a steady workflow year-round.

What Affects the Cost of Making a Commercial?
In Part 1, we learn the three 3️⃣ big factors ✅ that affect the cost of producing a commercial film. 💸
In Part 2, we’ll compare three of my commercials, which all had the same budget but very different results!

Musikhjälpen's New TikTok Strategy
Behind-the-scenes photos 👀
The new TikTok strategy,
Hero Film 📺 vs. Daily Content 📱Gear checklist for agile content 📝

Sweden’s Unique Advantages 🌅 for Filming and Photography
The slow sunsets 🌅 near the Arctic Circle gives Sweden a huge advantage in film and image creation!

My Best Advice from 15 Years of Freelancing
(Lost Your Job as a Creative?) Here’s How to Start Freelancing!

Finding Success by Looking for the “No” (A Personal Story Behind 4 Seconds of Film)
At first, I was told no to placing a camera in the plane.
Then I realized that turning that no into a yes was the key to creating a unique film.