Enklare TVC Campaign

Director / Photographer / Previs artist

Enklare is a company that helps people find the best loan.
They don’t lend money themselves but help customers by comparing different lenders. With just one credit check, they help you choose the best loan option for you.

YEAR:
2021

CLIENT:
Enklare

DELIVERABLES:
2 x 15s for TV and Social Media.
Print for national campaign.

CREW:
Producer & Agency: Fabian Mannheimer, Volt
Director/Edit/Photography/Previs: Mattias Andersson,
Idea/concept: Viktor Arve, Samuel Skwarski, Anton Holmstrand, Volt
Cinematography: Henning Sandström
Setdesign: Tobias Allansson
Casting: Synk Casting
Grip: Per Sandén
Gaffer: Joel Andersson
Grade: Ola Bäccman
Sounddesign: Red Pipe Studios
Stylist: Sofia Ringertz
Make: Ida Eriksson
Prod.Manager:Frida Petersson
Dit/B-foto/Bts: Albin Karlén

ENKLARE - CASE

People often say 'fix it in post,' meaning they’ll solve problems later.
But with the Enklare project, we had to plan ahead and 'fix it in pre' (previsualization).

We knew that building our own set, where we could pick all the colors and decorations, would make the film better, but it was expensive. The cheaper option was to rent an office, but that limits what you can do. The challenge was figuring out how to build our own set without spending too much money.

Working closely with set designer Tobias Allansson, we decided that if we left out the ceiling and side walls, we could stay within our budget. But could we tell a story that didn’t feel limited?

So, I made a 3D model to test different camera angles and movements. After trying several versions, we finally created something that didn’t limit what viewers could see and was still exciting and visually interesting to look at.

3D Construction Planning (Previsualization):
What is the least amount of materials we need, and can afford, to build a set that still tells the story well? We found that by leaving out the sidewalls and ceiling, we could build the set we wanted and still stay creative.

Finding the Angles:
The challenge was to tell a story without showing the sidewalls or ceiling so we could stay within our budget. This exact film was approved by the client and agency during the Pre-Production Meeting (PPM).

BTS