AI within film and photography.
Mattias Andersson Mattias Andersson

AI within film and photography.

It's the end of 2023, and I wanted to check in to see where we are in the development of AI when it comes to creating photography and, above all, video from scratch using AI tools.

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Fix it in Pre
Mattias Andersson Mattias Andersson

Fix it in Pre

With the help of previsualization, we found ways to save money but still had enough to build our sets the way we wanted. 'Fix it in post' has been an industry-standard phrase for years, implying 'we'll deal with it later.' However, with this specific project, we adopted the opposite strategy and aimed to 'fix it in pre' (previsualization).

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