What Affects the Cost of Making a Commercial?
In Part 1, we learn the three 3️⃣ big factors ✅ that affect the cost of producing a commercial film. 💸
In Part 2, we’ll compare three of my commercials, which all had the same budget but very different results!
Clients & Agencies: Save Money by Sharing Project Files
💡 Want to cut production costs without cutting quality? Start sharing project files between creators, agencies, and in-house teams, and only pay top rates where it counts most.
How Art Directors and Copywriters Can Cut Film Production Costs Without Killing the Concept
5 Questions to Help You Cut Film Production Costs
Why (the Mona Lisa Proves) Constraints Make Better Concepts
My 7-Step Process for Employer Branding Portrait Films
Learn the 7-step process I created over the last ten years for making successful employer branding portrait films.
The Swedish Nature and Light Advantage for Employer Branding
How Sweden’s Light and Nature Help Build a Strong Employer Brand
The Most Important Meeting (PPM) & My Personal Checklist 📔🎥
Discover the importance of Pre-Production Meetings (PPM) in film projects. Learn how to align your team and avoid mistakes.
I Trained a Fighter Pilot to Be a Filmmaker
I Got a No, So I Trained a Fighter Pilot to Be a Cinematographer Instead
Can’t we just take still images from the video?
Screengrabs from video don’t hold up for cropping or print.
Sveriges unika fördelar för film och foto
De långa skymningarna mellan mars och september ger extra filmtid i mjukt skymmningsljus.
Turn ChatGPT Into a Storyboard Tool
🎬 👉 USE MY STORYBOARD GPT LINK - CLICK 🖱️
ChatGPT isn’t great at making storyboards from scratch, but it is very good at copying a photo you upload.
Varje steg jag tog för att landa en ny kund
💡En sann historia om alla steg jag tog för att få en enda ny kund – och hur mycket arbete, tålamod och uthållighet som kan krävdes.
Men det lärde mig också att det är mycket tids effektivare att behålla sina nuvarande kunder än att ständigt jaga nya. Så ta hand om dem du redan har.
Why Making a 3D Animated Sketch of Your Film Is a Game-Changer
With the help of previsualization, we found ways to save money and still have nough to build our sets the way we wanted.“Fix it in post” Fix it in pre” (previsualization).
Every Step I Took to Land One New Client
💡 This is a true story about all the steps I took just to get one new client — and it shows how much work, patience, and perseverance it can take to land a single client.
But it also taught me an important lesson: it’s much more effective to keep your current clients than to constantly chase new ones. So take care of the ones you already have.
I Didn’t Get the Gig - So I Asked Why. Not the Answer I Expected
I Didn’t Get the Gig - So I Asked Why. Not the Answer I Expected