In Part 1, we learn the three 3️⃣ big factors ✅ that affect the cost of producing a commercial film. 💸

In Part 2, we’ll compare three of my commercials, which all had the same budget but very different results!

Reaching out to people when they're in the right mindset can make a big difference! 🥇

The slow sunsets 🌅 near the Arctic Circle gives Sweden a huge advantage in film and image creation, and here’s why.

My best advice from 15 years of freelancing for the people who (lost their jobs in the creative industry and) want to start or restart their freelance careers.

At first, I was told no to placing a camera in the plane. Then I realized that turning that no into a yes was the key to creating a unique and successful film.

How my new approach built more trust and helped stop losing clients by asking, 'What's your budget?

Learn the 7-step process I created over the last ten years for making successful employer branding portrait films. These films show real people talking about their feelings and thoughts about their employers and workplaces.

3D scan your next location to save a significant amount of time on the shooting day by making creative decisions in pre-production with this workflow.

It's the end of 2023, and I wanted to check in to see where we are in the development of AI when it comes to creating photography and, above all, video from scratch using AI tools.

Learn about the pre-production, execution, and the actual camera settings and lighting used to achieve this shot.

With the help of previsualization, we found ways to save money but still had enough to build our sets the way we wanted. 'Fix it in post' has been an industry-standard phrase for years, implying 'we'll deal with it later.' However, with this specific project, we adopted the opposite strategy and aimed to 'fix it in pre' (previsualization).

• Behind-the-scenes photos 👀

• The new TikTok strategy,
  Hero Film 📺 vs. Daily Content 📱

• Gear checklist for agile content 📝

• Behind-the-scenes photos 👀

• Light diagram - how these shots were lit 💡

• Team setups when doing both video and stills at the same time 🤓